The Daily Yonder's coverage of rural economic issues, including workforce development and the future of work in rural America, is supported in part by Microsoft.
Only eight of the Yonder 40 stocks were down in the first week of July, across the board gains that allowed the Daily Yonder’s index of stocks to beat the Dow Industrials and the Standard & Poor 500. Only the tech-heavy NASDAQ beat the Yonder 40 in the first week of July — and only by a fraction.
The Yonder 40 is an index of stocks chosen to be representative of the U.S. rural economy and the stocks that do a substantial portion of their business there. The 40 this week was led by gains at Gaylord Entertainment (owners of the Grand Ole Opry), Alico, Inc., (a Florida citrus grower), Walters Industries (coal mining and manufactured housing) and the small-town retailer Cato.
Stage Stores suffered the largest loss of the week, losing 26 cents a share to $20.70.
The full list of Yonder 40 stocks and how they did in the first week of July (and the first week of the index) is on the next page.
| Yonder 40 Stock | Ticker | Ending Price | Change July 2-6 | % Change |
| Alico Inc. | ALCO | $64.85 | $3.86 | 6.33% |
| Andersons Inc. | ANDE | $47.43 | $2.10 | 4.63% |
| Bassett Furniture Industries Inc. | BSET | $13.40 | -$0.25 | -1.83% |
| Berkshire Hathaway Inc. Cl B | BRKB | $3,704.90 | $99.90 | 2.77% |
| Burlington Northern Santa Fe Corp. | BNI | $86.70 | $1.56 | 1.83% |
| Cabela’s Inc. | CAB | $22.16 | $0.03 | 0.14% |
| Cato Corp. Cl A | CTR | $23.29 | $1.35 | 6.15% |
| Cimarex Energy Co. | XEC | $40.46 | $1.05 | 2.66% |
| Citizens Communications Co. Series | CZN | $15.32 | $0.05 | 0.33% |
| ConAgra Foods Inc. | CAG | $27.24 | $0.38 | 1.41% |
| Dean Foods Co. | DF | $31.42 | -$0.45 | -1.41% |
| Deere & Co. | DE | $123.71 | $2.97 | 2.46% |
| DIRECTV Group Inc. | DTV | $23.94 | $0.83 | 3.59% |
| FairPoint Communications Inc. | FRP | $17.28 | -$0.47 | -2.65% |
| Family Dollar Stores Inc. | FDO | $34.60 | $0.28 | 0.82% |
| Fleetwood Enterprises Inc. | FLE | $9.52 | $0.47 | 5.19% |
| Gaylord Entertainment Co. | GET | $57.39 | $3.75 | 6.99% |
| Hormel Foods Corp. | HRL | $37.45 | $0.10 | 0.27% |
| International Speedway Corp. Cl A | ISCA | $53.87 | $1.16 | 2.20% |
| Lee Enterprises Inc. | LEE | $21.33 | $0.47 | 2.25% |
| Mine Safety Appliances Co. | MSA | $44.12 | $0.36 | 0.82% |
| Mohawk Industries Inc. | MHK | $103.00 | $2.21 | 2.19% |
| Monsanto Co. | MON | $66.84 | -$0.70 | -1.04% |
| Peabody Energy Corp. | BTU | $50.26 | $1.88 | 3.89% |
| Penn Virginia Corp. | PVA | $42.10 | $1.90 | 4.73% |
| Plum Creek Timber Co. Inc. REIT | PCL | $43.70 | $2.04 | 4.90% |
| Ralcorp Holdings Inc. | RAH | $56.60 | $3.15 | 5.89% |
| Regions Financial Corp. | RF | $33.75 | $0.65 | 1.96% |
| Skywest Inc. | SKYW | $24.43 | $0.60 | 2.52% |
| Smithfield Foods Inc. | SFD | $30.39 | -$0.40 | -1.30% |
| Southern Co. | SO | $34.08 | -$0.21 | -0.61% |
| Southwest Bancorp Inc. | OKSB | $24.71 | $0.67 | 2.79% |
| Stage Stores Inc. | SSI | $20.70 | -$0.26 | -1.24% |
| Sturm Ruger & Co. | RGR | $15.94 | $0.42 | 2.71% |
| Tractor Supply Co. | TSCO | $52.15 | $0.10 | 0.19% |
| Tyson Foods Inc. Cl A | TSN | $23.68 | $0.64 | 2.78% |
| UST Inc. | UST | $53.41 | -$0.30 | -0.56% |
| Waddell & Reed Financial Inc. | WDR | $26.79 | $0.78 | 3.00% |
| Wal-Mart Stores Inc. | WMT | $48.39 | $0.28 | 0.58% |
| Walter Industries Inc. | WLT | $31.91 | $2.95 | 10.19% |
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