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“Return to Roots” is attracting software developers and other skilled workers to Southwest Virginia by danging strong incentives: family ties, the glories of its natural environment, and — critically — jobs that pay.

Sue Lindsay reports for AP that such development efforts are underway in South Dakota, Iowa, and Vermont, also. All use web-based recruitment. The Virginia program lists job openings primarily in “information technology, engineering, education and health care.” Kansas has a similar program geared toward attracting bioscience professionals.

A major enticement is bringing well educated people back home, to be closer to their families. “Under southwest Virginia’s program, some 30,000 postcards promoting the Web site have been mailed to high school and college graduates from the area, said Carl Mitchell, head of the nonprofit Virginia Economic Bridge.”

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