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We knew that fewer Americans were reading newspapers, but food labels, too? The U.S. Department of Agriculture reports that over the last decade consumers have grown less likely to scan the labels on the packages of cereal, hot dogs and cans of fruit juice.
From 1995 to 2006, consumers’ use of the labels showing ingredients, calories, fat, cholesterol and sodium dropped about ten percent. Americans were a bit more interested in fiber, so the number of consumers who checked out this data actually increased two percent.
The decrease in use of dietary labels was greatest for the younger set, those between 20 and 29 years of age. (The increase in those who read about fiber came from those over 30.) Spanish speakers also were less likely to read food labels. Also, men are less likely to use labels than women.