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A proposed partnership between Google and Yahoo has small farmers and ranchers across the country worried about the rising costs of advertisement. Six rural organizations have written to the U.S. House and Senate judiciary committees asking for hearings on the proposed merger.
“Even though we’re on the dusty back road of the information superhighway, internet search is still critical to our small businesses, our education systems, and our farmers and ranchers,” said Larry Miller, of the Corn Growers Association. Should the two search engines merge, creating a near-monopoly, many are concerned that only the wealthiest corporations will be able to afford advertising space.
“As it is, Miller says, farmers have access to a limited number of suppliers – and a limited number of buyers. The ultimate worry is that a Yahoogle pact shrink opportunities still further.”