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Posted inRural Economy

Every Customer Has a Name and a Story: How a Century-Old Small-Town Retailer Survives Walmart

In Moundsville, West Virginia, a small town on the left bank of the Ohio River southwest of Pittsburgh, if you need a pair of shoes, you go to Ruttenberg’s. The cramped emporium — stocked toes-to-eyes with the necessities of rural American daily life like steel-toed work shoes, cowboy boots, hoodies, trucker hats, and jeans – […]